by admmktgnv | Nov 15, 2016 | Awards, Emotional Driving
Today we add a new award! We have won the Digital Talent award in the second Edition of Expansión 50 Best Digital Ideas. With this, there are already 13 prizes awarded to this initiative that keeps growing and changing. Soon, Emotional Driving will arrive to schools in order to reinforce road safety among the youngest. The project started locally, at the factories of the company, where employees and their relatives provided the content whilst they received training and optimistic talks to strengthen their awareness on road safety. The award received today acknowledges the Digital Talent as a transmedia project, that beyond a book, it has a mobile app and a web series. Also, the project is available in English, German, Portuguese and Russian, aiming to reach the most people it...
by admmktgnv | Oct 24, 2016 | Awards, Emotional Driving
Emotional Driving has received Prevencionar Award as best Project on road safety. According to the jury, the prize is awarded due to the “perfect planning and implementation of ‘Emotional Driving’ project, as well as for its satisfactory results”. Gonvarri won the prize against other important competitors as Johnson & Johnson, Alsa, Truckdeal and Egarsat. Altogether, a sum of 349 applications were presented to the first edition of Prevencionar Awards. With this one, there are 12 international awards already won in different categories, as Internal Communications, Corporate Social Responsibility and, this time, Road Safety. The award ceremony took place last Tuesday at Ramón Areces Foundation, that gathered about 400 people from different areas and from Occupational Risks and Human Resources...
by admmktgnv | Sep 12, 2016 | Awards, Emotional Driving, News
Emotional Driving web series has received a Bronze Award in the International Business Awards, better known as Stevie, in the Branded Content category. With this there are 11 the awards received by Emotional Driving in different categories. Emotional Driving aims to raise awareness in road safety and promote a safer driving, through positive emotions and optimistic testimonies by road traffic victims. Now the project is expanding with the book and the web series. As recognition, Emotional Driving Project has been awarded in the category of Internal Communications and as initiative of Corporate Social Responsibility. This is the first award for the web...
by admmktgnv | Jul 18, 2016 | Awards, Emotional Driving
Emotional Driving Project has won a Golden SABRE Award in automotive class. This award recognizes the awareness work developed by Gonvarri Steel Services (GSS), whose employees have been the best ambassadors and speakers since a year and half ago. With this, there are already ten national and international awards won by Emotional Driving, both in the best campaign in internal communications and in the corporate social responsibility. Emotional Driving aims to promote a safer driving, to raise the sense of belonging to the Company and increasing the use of Leading the Change. Now, the Project is expanding externally with the book and web series. Josu Calvo, CEO of GSS, received the award from Adolfo Corujo, Chief Talent & Innovation Officer and Partner at LLORENTE & CUENCA, who attended the ceremony celebrated in Berlin last...
by admmktgnv | Nov 26, 2015 | Awards, Blog, Emotional Driving, Intranet, News
Last November 25th, took place the ceremony organized by the Internal Communication and Corporate Identity Observatory, where 9 projects on strategic communications were awarded. These projects are oriented to internal public and have set the trend in the innovation and excellence areas. The Internal Communication and Corporate Identity Observatory was created in 2003 by Atrevia consulting together with Capital Humano magazine and IE Business School, under the aim of deepening in the qualities of Internal Communication as a tool that connects values, corporate identity, culture and brand management. In a moment in which the impact of internal communication is already a reality, the jury has valued specially the innovation and the strategic scope of the initiatives, analyzing the impact of each one through the indispensable indicators and measuring presented. This time, Emotional Driving has been the campaign created by Gonvarri Steel Services that has been awarded as the Best practice in Internal Communication on Corporate Sustainability. MARCOM and Sustainability Director Juan Llovet and HHRR and Safety & Health Director Pablo González de Suso attended the ceremony. With this, there are already six prizes awarding the project focused on training and raising awareness in road safety and which have already joined the plants located in Madrid, Asturias, Navarra, Barcelona, Galicia, Tarragona and Valencia. To learn more about Emotional Driving project, click...
by admmktgnv | Oct 28, 2015 | Awards, Blog, Emotional Driving, Intranet, News
Last October 23rd it was held the International Business Awards 2015 ceremony in Toronto, Canada, also known as Stevie awards, where Gonvarri Steel Services won the Stevie Gold in the Internal Communications category for its project Emotional Driving. Stevie awards recognize the achievements of organizations worldwide and has become one of the world’s most coveted prizes in the Communications sector. The Communications, Marketing and Sustainability Director of Gonvarri Steel Industries and Gestamp Renewables Juan Llovet and the America General Manager at LL&C Juan Rivera, collected the prize from the Stevie Awards Director. Furthermore, last October 26, it took place the EIKON awards in Buenos Aires, Argentina. These awards recognize the Excellence in Institutional Communications and Gonvarri Steel Services obtained the gold prize to the best project on Internal Communications. Eikon Awards recognize initiatives about institutional communication. Gonvarri Argentina’s Manager Emilio Ros and the Security and Environment Chief Sergio Constela attended the ceremony. Both prizes are already included in the track record that Emotional Driving project has accomplished. This project was created from the road safety concept developed by and for its employees, in order to motivate them to drive safer, combining the emotional and rational level. To know more details about the project, visit its microsite in www.leadingthechange.com/edc...
