by admmktgnv | Nov 15, 2016 | Awards, Emotional Driving
Today we add a new award! We have won the Digital Talent award in the second Edition of Expansión 50 Best Digital Ideas. With this, there are already 13 prizes awarded to this initiative that keeps growing and changing. Soon, Emotional Driving will arrive to schools in order to reinforce road safety among the youngest. The project started locally, at the factories of the company, where employees and their relatives provided the content whilst they received training and optimistic talks to strengthen their awareness on road safety. The award received today acknowledges the Digital Talent as a transmedia project, that beyond a book, it has a mobile app and a web series. Also, the project is available in English, German, Portuguese and Russian, aiming to reach the most people it...
by admmktgnv | Oct 24, 2016 | Awards, Emotional Driving
Emotional Driving has received Prevencionar Award as best Project on road safety. According to the jury, the prize is awarded due to the “perfect planning and implementation of ‘Emotional Driving’ project, as well as for its satisfactory results”. Gonvarri won the prize against other important competitors as Johnson & Johnson, Alsa, Truckdeal and Egarsat. Altogether, a sum of 349 applications were presented to the first edition of Prevencionar Awards. With this one, there are 12 international awards already won in different categories, as Internal Communications, Corporate Social Responsibility and, this time, Road Safety. The award ceremony took place last Tuesday at Ramón Areces Foundation, that gathered about 400 people from different areas and from Occupational Risks and Human Resources...
by admmktgnv | Sep 12, 2016 | Awards, Emotional Driving, News
Emotional Driving web series has received a Bronze Award in the International Business Awards, better known as Stevie, in the Branded Content category. With this there are 11 the awards received by Emotional Driving in different categories. Emotional Driving aims to raise awareness in road safety and promote a safer driving, through positive emotions and optimistic testimonies by road traffic victims. Now the project is expanding with the book and the web series. As recognition, Emotional Driving Project has been awarded in the category of Internal Communications and as initiative of Corporate Social Responsibility. This is the first award for the web...
by admmktgnv | Sep 5, 2016 | Emotional Driving, News
TVE Show “Seguridad Vital” showed yesterday an interview to Sonia Prieto, employee at Gonvarri Steel Services and one of the main protagonists in Emotional Driving web series. You can also read her chapter in the book here. During the interview, Sonia Prieto explained her accident, how she overcame it and talked about Emotional Driving and how this Project benefits Gonvarri employees and society. We invite you to watch the interview in the following...
by admmktgnv | Jul 18, 2016 | Awards, Emotional Driving
Emotional Driving Project has won a Golden SABRE Award in automotive class. This award recognizes the awareness work developed by Gonvarri Steel Services (GSS), whose employees have been the best ambassadors and speakers since a year and half ago. With this, there are already ten national and international awards won by Emotional Driving, both in the best campaign in internal communications and in the corporate social responsibility. Emotional Driving aims to promote a safer driving, to raise the sense of belonging to the Company and increasing the use of Leading the Change. Now, the Project is expanding externally with the book and web series. Josu Calvo, CEO of GSS, received the award from Adolfo Corujo, Chief Talent & Innovation Officer and Partner at LLORENTE & CUENCA, who attended the ceremony celebrated in Berlin last...
by admmktgnv | Jun 15, 2016 | Emotional Driving, News
Thanks to the high participation in the Emotional Driving Book Challenge performed during the last 6 weeks, it has been collected 5,000 euros of collective donation toAESLEME (Prevention of Accidents that Cause Spinal Cord), organization key in the road safety Project. It was set that if among all the participants, they would achieve 5,000 points they would be translated into euros. By the end of the challenge, there were over 200,000 points collected. Mar Cogollos received the check from Sonia Prieto, employee at Gonvarri and that, as the AESLEME’s General Manager, is also protagonist in one of the episodes of the Emotional Driving web series and writer of one of the book’s chapter. To Mar Cogollos, this donation is an incentive in their daily work of raising awareness on road safety, in which they will invest...
