by admmktgnv | Mar 22, 2016 | Emotional Driving, News
Soon we will introduce you one of the hits of the Emotional Driving project, the web serie. Emotional Driving’s web serie is composed by four journeys (physical and emotional) with four of the protagonists from the book, that tale overcoming stories with a positive vision and the need to raise awareness in a different...
by admmktgnv | Mar 21, 2016 | Emotional Driving, News
Here it is! The book “Emotional Driving: Reflections for an optimistic understanding of road safety”has arrived! It compiles stories and reflections from many of the protagonists of Emotional Driving. So far we have opened some chapters and soon we will publish the rest of them. Pay attention to this blog as we will inform about it. Enjoy the Emotional Driving...
by admmktgnv | Mar 17, 2016 | Emotional Driving, News
Emotional Driving became one year in December 2015. A year in which they have been lived emotional experiences with employees and their families, focused in the importance of driving safely. Now the project is starting a new stage of external expansion to boost this awareness for the general public. Because a change in society is...
by admmktgnv | Feb 4, 2016 | Emotional Driving, News
Emotional Driving project became one year old of intense work on road safety with the group’s employees and its relatives. Since the end of 2014 and through 2015, worked from the plants in Madrid, Asturias, Navarra, Barcelona, Galicia, Tarragona, Valencia and Burgos have lived the Emotional Driving experience. Apart from the talks by victims of road traffic or emergency personnel, the employees from the different plants could live first-hand what one can feel when a vehicle crashes running at 20 kilometers per hour or during a vehicle rollover through a simulator. Likewise, thanks to a distorted vision glasses they could prove the effects of alcohol when driving. All these practical examples complete an emotional experience which goal is to raise awareness on the employees about the risk that we face while we are driving. Also, participants left a written record of the personal motivations that inspire them to drive safe. The notes were written on post-its that were glued on to a mural with the picture of damaged car. The initiative, also in the social media and in the website Emotional Driving, has been awarded withseven prizes in different categories. As best project of internal communication has been awarded by the Atrevia’s Communication and Corporate Identity Observatory, International Business Awards (Gold), EIKON(Gold), Corporate Engagement Awards 2015 (CEA) and Publifestival. It has also obtained prizes as an initiative on Corporate Social Responsibility and Road Safety by CSR International Excellence Award 2015 and Social Company Awards. But Emotional Driving hasn’t come to an end. After the national experience, it is planned to travel with the initiative to other plants in Europe...
by admmktgnv | Nov 26, 2015 | Awards, Blog, Emotional Driving, Intranet, News
Last November 25th, took place the ceremony organized by the Internal Communication and Corporate Identity Observatory, where 9 projects on strategic communications were awarded. These projects are oriented to internal public and have set the trend in the innovation and excellence areas. The Internal Communication and Corporate Identity Observatory was created in 2003 by Atrevia consulting together with Capital Humano magazine and IE Business School, under the aim of deepening in the qualities of Internal Communication as a tool that connects values, corporate identity, culture and brand management. In a moment in which the impact of internal communication is already a reality, the jury has valued specially the innovation and the strategic scope of the initiatives, analyzing the impact of each one through the indispensable indicators and measuring presented. This time, Emotional Driving has been the campaign created by Gonvarri Steel Services that has been awarded as the Best practice in Internal Communication on Corporate Sustainability. MARCOM and Sustainability Director Juan Llovet and HHRR and Safety & Health Director Pablo González de Suso attended the ceremony. With this, there are already six prizes awarding the project focused on training and raising awareness in road safety and which have already joined the plants located in Madrid, Asturias, Navarra, Barcelona, Galicia, Tarragona and Valencia. To learn more about Emotional Driving project, click...
by admmktgnv | Nov 17, 2015 | News, Sin categoría
GRI Renewable Industries, industrial wind division of Corporación Gestamp, inaugurated its new wind flanges factory in Suape, Brazil. The event counted with the presence of Pernambuco’s governor, Paulo Cámara. This new factory, GRI Flanges Brazil, located in the industrial port area of Suape, Brazil, counts with a surface area of 7,000m2, providing work for more than 80 people, being able to supply the Brazilian market with more than 6,500 wind flanges each year and has meant an investment of 81 million Brazilian reais. GRI Brazil started its activity in 2008/2009 with the establishment of its wind tower factory and, in six years, have opened three new factories where more than 950 people are been employed. With the opening of this new wind flanges factory, GRI is the only company in the world from the wind sector that concentrates three different products; towers, sheeting and flanges in the same industrial complex. Currently, it’s the biggest towers and flanges supplier in Brazil. Quoting Javier Imaz, GRI’s CEO: ‘With this new plant, GRI expands its industrial value chain in the Brazilian market, offering our know-how and expertise to generate more sustainable energy, profitable and respectful with the environment. Thanks to this new project, that will continue contributing to the creation and preservation of local employment and promoting the industry’s development in the region’. About GRI Renewable Industries GRI Renewable Industries (www.gri.com.es) was formed in 2008 and is the industrial wind division of Corporación Gestamp. It currently has 11 manufacturing plants in Spain, Brazil, China, Turkey, India and South Africa that manufacture and supply high quality wind towers and flanges to the wind...
